Releasing the first “This Is My Year” desk calendar in 2022 allowed me a new freedom. Designing a full calendar year in advance meant I was no longer designing each month as it came. Duh. Why was I not doing this 4 years ago?!

 

This one smart move snowballed into a whole rebrand, one structured around designing well once. Picture any of these patterns on greeting cards, wrapping paper, prints, wallpaper… I’m building a collection of seamless patterns to use for years to come. I can already see the coffee table book 10 years from now.